Our Services

HubGem Marketing Strategy Consultancy - For Education

Marketing Strategy
Professional Marketing Services for Your Business (3)

Unlock the Full Potential of Your Marketing with Expert Guidance

Our Marketing Strategy Consultancy service is designed to help education providers make the most of their HubSpot CRM, focusing on key marketing strategies and content planning that will drive growth and increase engagement

Who Is This For?

This consultancy service is ideal for education marketing teams looking to optimise their use of HubSpot’s powerful marketing tools. Whether you're aiming to enhance your content strategy, develop detailed and effective buyer personas, or refine your lead nurturing process, our tailored sessions are designed to help you get the most out of HubSpot. Perfect for schools, universities, colleges, and training providers, our consultancy offers practical insights and strategies to accelerate your marketing efforts, improve engagement, and drive better results across the entire customer journey.

What Our Marketing Consultancy Offers:

Each session can be customised depending on your needs. We’ll cover the essential marketing strategies that will help you implement and maximise your use of HubSpot, while laying the foundation for a successful inbound marketing strategy.

Depending on the package you choose, we will cover:

  • Inbound Marketing Strategy: Learn how to implement inbound marketing strategies and align them with your organisational goals.
  • Persona Development: Understand how to create and utilise buyer personas to tailor your marketing efforts effectively.
  • Content Journey Mapping: Discover how to create targeted content at each stage of the customer journey:

    • Top of Funnel (TOFU)

    • Middle of Funnel (MOFU)

    • Bottom of Funnel (BOFU)

  • Conversion Paths:  Learn how to map and optimise the journey your prospects take through the marketing funnel, guiding them from initial engagement to meaningful actions like form submissions or event registrations.
  • Lifecycle Stages & Lead Scoring: Understand how to implement lifecycle stages and lead scoring to segment and nurture your contacts.
Untitled design (1)-Apr-28-2025-02-52-45-8089-PM

Pricing and Packages

Flexible Session Options to Suit Your Needs

Our consultancy sessions are available individually or as discounted packages, allowing you to choose the option that best fits your needs and budget.

The Ultimate Content & Lead Generation Bundle
£1770 / + VAT - 15% discount on overall cost

Combine all five modules for a comprehensive package covering all aspects of content creation and lead management. This offers a complete solution for education providers looking to improve their marketing efforts.

  • Inbound Marketing Concept (covered in every session
  • Personas
  • TOFU > MOFU Content Planning
  • MOFU > BOFU Content Planning
  • BOFU > Customer Content Planning
  • Lifecycle Stages, Lead Status, and Lead Scoring

This package is ideal for those looking to build a fully integrated strategy that encompasses content creation, lead nurturing, and segmentation, ensuring you can engage and convert prospects at every stage of their journey.

What’s included:
Elements Image 5x 2-hour expert consultancy sessions: Tailored guidance to optimise your marketing strategy.
Elements Image Access to strategy planning tool (Lucid Chart): Visual mapping of your content journey, personas, and strategies.
Elements Image Clear action plan and framework: A step-by-step guide to implement your marketing initiatives
Elements Image Targeted content planning: Focus on content strategies for TOFU, MOFU, and BOFU stages.
The Persona and Content Creation Power Pack
£1440 / + VAT - 10% discount on overall cost

A comprehensive persona and content strategy bundle focused on building a strong foundation for more targeted content.

  • Inbound Marketing Concept (covered in every session
  • Personas
  • TOFU > MOFU Content Planning
  • MOFU > BOFU Content Planning
  • BOFU > Customer Content Planning

This package will help you develop a deeper understanding of your audience and create content that speaks directly to their needs and interests, ensuring more effective lead nurturing and conversions.

What’s included:
Elements Image 4 x 2-hour expert consultancy sessions: Tailored guidance to optimise your marketing strategy.
Elements Image Access to strategy planning tool (Lucid Chart): Visual mapping of your content journey, personas, and strategies.
Elements Image Clear action plan and framework: A step-by-step guide to implement your marketing initiatives
Elements Image Targeted content planning: Focus on content strategies for TOFU, MOFU, and BOFU stages.
Mastering Content Creation Package
£1080 / + VAT - 10% discount on overall cost

A comprehensive persona and content strategy bundle focused on building a strong foundation for more targeted content.

  • Inbound Marketing Concept (covered in every session
  • TOFU > MOFU Content Planning
  • MOFU > BOFU Content Planning
  • BOFU > Customer Content Planning

This package will help you develop a deeper understanding of your audience and create content that speaks directly to their needs and interests, ensuring more effective lead nurturing and conversions.

What’s included:
Elements Image 3x 2-hour expert consultancy sessions: Tailored guidance to optimise your marketing strategy.
Elements Image Access to strategy planning tool (Lucid Chart): Visual mapping of your content journey and strategies.
Elements Image Clear action plan and framework: A step-by-step guide to implement your marketing initiatives
Elements Image Targeted content planning: Focus on content strategies for TOFU, MOFU, and BOFU stages.
Individual Sessions
£400 / + VAT - per session

Individual sessions run for 2-hours and you can choose the modules that best align with your goals. Choose from:

  • Inbound Marketing Concept (covered in every session
  • Personas
  • TOFU > MOFU Content Planning
  • MOFU > BOFU Content Planning
  • BOFU > Customer Content Planning
  • Lifecycle Stages, Lead Status, and Lead Scoring

This flexibility allows you to tailor your consultancy experience and focus on the areas that mater the most to your organisation.                                                                        

What’s included:
Elements Image Individual 2-hour expert consultancy sessions:Content based on modules chosen
Elements Image Access to strategy planning tool (Lucid Chart): Visual mapping of your content journey, personas, and strategies.
Elements Image Clear action plan and framework: A step-by-step guide to implement your marketing initiatives
Elements Image Targeted content planning: Focus on content strategies for TOFU, MOFU, and BOFU stages.