HubSpot AI Masterclass

Your team, with a little extra help

You know the feeling. A parent asks about open day parking for the fourth time this week. A form sits half-finished because nobody had time to chase it. A blog post waits for a free afternoon that never comes.

HubSpot's AI, Breeze, picks up those niggly, repetitive jobs so your team can focus on the moments that make someone choose you: the tour, the phone call, the conversation that turns interest into an application. Think of it as a new colleague who never minds the routine work, and who gets better the more you show it how you do things.

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Answer the everyday questions

Fees, term dates, open days, and application deadlines, answered instantly. Anything that needs a human comes straight to your team.

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Create content in your voice, faster

Draft blogs, social posts, and landing pages that sound like your school, then shape them with your own expertise.

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Keep every enquiry warm

Send timely, personal follow-ups to families and learners based on where they are in their journey, so nobody slips through the gaps.

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Find answers in your data in seconds

Ask a question and get a clear answer from your CRM, with record summaries and email drafts built in.

Six weeks to a calmer, more focused team

One hour a week with Olly, our AI Lead, plus hands-on support to get everything live in your HubSpot portal.You'll finish with AI working for your team, set up and tested.

Week 1: Map your processes. We map how enquiries, applications, and campaigns move through your team today, so we can see where AI will save you the most time. You’ll leave with process maps to share with your team.

Week 2: Breeze Assistant. Get to know HubSpot’s built-in assistant for drafting emails, summarising records, and finding answers in your CRM.

Week 3: Breeze agents. Explore the agents that answer enquiries, create content, and keep follow-ups on track, and choose the ones that fit your goals.

Week 4: AI for marketers. Help your content get found in AI search with answer engine optimisation (AEO), turn one piece of content into many with Content Remix, and use AI lead scoring to see who’s most ready to hear from you.

Week 5: AI for admissions. Use Smart Properties to fill in the details , the Prospecting Agent to research and follow up, and AI reports to spot trends in your pipeline.

Week 6: Agentic workflows. Bring it all together with workflows where AI takes the next step for you, so routine tasks run in the background while your team focuses on families and students.

After every session, you’ll get call notes, clear actions, and resources to keep your team moving.